Coachella 2025 Fashion Alert: What Young Women Are Wearing This Year!

Held in the vast Colorado Desert, California, the Coachella festival spans two weekends and is heralded as the top music festival in the United States. It is a significant date for influencers and goes beyond music to influence fashion, beauty, and lifestyle trends, providing a platform for brands to reach a wealthy younger audience.

Exploring Opportunities

The 2024 edition of the festival saw a massive turnout with 200,000 people attending across both weekends (Billboard) and generated over $102m in Earned Media Value through various brand promotions (Instagram). 

Several brands leveraged this opportunity effectively; online clothing retailer Revolve posted profits of $34.2m in 2024, while Hailey Bieber’s beauty line Rhode earned $19m, and Kendall Jenner’s 818 Tequila brought in $12.1m (Instagram).

Refreshing Nu Boheme

At Coachella 2025, there was a noticeable shift in young women’s fashion choices, featuring more daring and revealing outfits, showcasing a freer spirit in festival fashion.

These changes at Coachella are a strong endorsement of the #BohoChic trend, which has seen a significant rise on TikTok. According to the TikTok Trading April 2025 forecast, views for #BohoChic have increased by 72.9% YoY (over the last four weeks compared to the previous four months).

While Nu Boheme continued to be the prominent style at the festival, it now includes an edgier influence, moving away from the highly Pretty Feminine designs previously seen.

Staple fashion items like the mini dress, short shorts, and boho blouses are still in vogue, now featuring bold embellishments and a mix of abstract animal prints.

Brands and designers are encouraged to embrace this fresh and edgy take on Nu Boheme, incorporating elements of early 2000s rock chic. This theme persists as a fundamental aspect of festival fashion and can be refreshed with contemporary stylistic elements.