Top Highlights from Cosmoprof Bologna 2025: What You Need to Know Now!

The event featured over 3,120 exhibitors from 65 different countries and attracted 255,000 attendees, highlighting crucial innovations in various beauty sectors, from enhancing products with unique scents to the revitalization of natural ingredients.

This detailed report explores the key beauty trends identified by our experts at the event, presenting major opportunities for brands to innovate.

Enhancing Hair Aroma

The enthusiasm for hair fragrance products is gaining momentum, a trend we had anticipated. This trend is fueled by consumers’ appetite for multi-sensory experiences and expressing their identity through unique scents.

Our specialists noted several brands exploiting this trend with hair perfumes and products that also offer functional benefits. For example, Korea’s ELROEL has developed the Elgrowth Black Bean Salon Hair Color Cream, which uses coffee extract to provide an appealing scent instead of the usual ammonia while also enhancing hair health and shine.

Calming Skin Solutions

Innovative ‘Funtility’ Textures

Innovative textures are proving to be a significant differentiator for brands showcased at the event. Our experts observed a fusion of fun and functionality that captivates and engages consumers. An example is dopamine-inducing cleansers, which transform the routine task of cleansing into a delightful experience with their unique and playful textures.

Revival of Ancient Natural Ingredients

There is a notable shift towards sustainable and natural formulations in the beauty industry, with brands incorporating age-old practices into their products. Alteya, for instance, cultivates and harvests its roses and lavender to produce floral waters using traditional methods. It utilizes locally sourced Bulgarian roses in its organic offerings.