A/W 25/26 Fashion Week: How Data Analytics is Revolutionizing Style!

This season for A/W 25/26 highlights a blend of traditional and modern influences, indicating that fashion weeks are tapping into the commercial viability of understated styles, particularly appealing to mature and conservative markets.

Dominant Colours 2026: Shades of Berry

With a growing consumer demand for sustainable and multipurpose basics, classic yet appealing colours are becoming increasingly popular.

In the Spring/Summer 25/26 collections, dark hues are still prevalent, comprising 33% of the colour palette this season, up by 4.8 percentage points from the A/W 24/25 season.

Emerging Dark Brown: Cocoa Powder

Continuing its prevalence from the A/W 24/25 season, dark brown remains a staple on the runways.

The shade has seen an increase of 11 percentage points from the previous season, offering a comforting and timeless appeal that serves as a versatile alternative to black. It is also essential for several microtrends such as #CountryCalling, #DemureDressing, and #NewRetro.

Essential Garment: Button-down Shirt

On the fashion runways, button-down shirts are gaining traction, while the popularity of dresses has been decreasing for the third consecutive A/W season. These shirts are crucial for the Renewed Office Fashion trend, which introduces modern tailoring into fashion.

For retailers: The demand for boyfriend styles is on the decline, so focus your buying and designing efforts on button-down shirts. Enhance designs by innovating the details on sleeves, collars, and wrap styles for a #NotSoClassic yet #DayToNight versatile look.

Wide Leg

Despite ongoing interest in styles such as #Western and #NuBoheme, the popularity of flare and bootcut jeans has slightly decreased by 1.3 and 0.5 percentage points respectively. Yet, wide-leg jeans (#WideLeg) continue to lead, making up 32% of the jeans category this season and an increase of 9.4 percentage points from the A/W 24/25 season.

Dynamic Expert Fashion Buying: Essential Tool for Buyers

Dynamic Expert offers comprehensive reports and market intelligence, categorized by development cycles and product categories, designed to assist buyers in enhancing their seasonal planning and making well-informed decisions.