2027 Market Trends: Discover the Consumer Profiles Shaping the Future!

The event occurred from April 28 to May 1, 2025, in Rio de Janeiro, and it gathered industry pioneers, startups, investors, and enthusiasts to deliberate on the newest trends in technology, business, and digital culture.

Carla emphasized the crucial role of emotional engagement in the upcoming years:

Here are the consumer profiles discussed in the presentation and insights on how companies can adapt to stay relevant in a rapidly changing marketplace.

Dynamic Expert’s Outlook for 2027

We are transitioning from an “either/or” mindset to an “and/and” era, where diverse realities and beliefs are acknowledged and appreciated equally.

Introducing the Consumer of 2027

Advocates for Privacy

Challenging the norm of constant connectivity, this group actively resists the trend of oversharing to safeguard their personal data, cultural identity, and mental health. Driven by a distrust of technology and a yearning for control, they aim to redefine privacy to reclaim their independence and contentment.

As the internet increasingly becomes a source of ‘brain rot’ – described as the degradation of one’s mental state due to the overconsumption of superficial online content – these consumers are seeking sanctuary. Companies that provide simplicity, security, discovery, and exclusivity, avoiding reliance on algorithms, will likely succeed with this demographic.

Energizers

Energizers search for humor in a world often too serious, and they consider entertainment and fun as basic human rights. Wary of AI, they will use their creativity to promote ‘funtility,’ a new concept of success blending fun with purpose.

This group primarily consists of Millennials, Gen Z, and Alphas who embrace the absurd, surreal, and humorous as ways to navigate through multiple crises and escape modern-day pressures. Their playful approach also helps them cope with negative emotions like anger, enhancing both personal and group well-being.

According to UN data, 71% of children worldwide value play because it brings them joy.

The Dynamic Expert Future Consumer Report

Coming Soon – Future Consumer 2027: Emotions

Our annual Future Consumer flagship forecast is soon to be released.

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