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Singapore Airlines unveils new Premium Economy Class offering

Singapore Airlines unveils new Premium Economy Class offering article image

Singapore Airlines passengers in Sydney will be among the first to experience the airline’s new Premium Economy Class service later this year.

The airline recently unveiled its new Premium Economy Class seats at a media launch in Singapore as well as the in-flight offerings passengers can expect when the new cabin class enters service in August.

This follows a two-year development program and an investment of about US$80 million.

Premium Economy Class passengers can look forward to a contemporary and stylish seat design.

Each seat has a width of either 47 or 48cm, depending on aircraft type, with a 20cm recline and a seat pitch of 96.5cm.

Premium Economy Class passengers will also be treated to an enhanced in-flight entertainment experience that includes active noise-cancelling headphones and a sleek 33.7cm full HD monitor – the largest in its class.

Other features include a full leather finishing, calf-rest and foot-bar for every seat, individual in-seat power supply, two USB ports, personal in-seat reading light, cocktail table, and more stowage space for personal items.

"Many of our customers have been asking for a Premium Economy offering and we are confident that what we are delivering will exceed their expectations," said Singapore Airlines Executive Vice President Commercial, Mr Mak Swee Wah.

"The new cabin product is the culmination of two years of work, which included extensive research and focus group studies involving customers and our design partners. Our Premium Economy Class will provide customers more comfort andin-flight amenities. Complemented by the exceptional service that Singapore Airlines is so well known for, the new cabin class will be 'a great new way to fly'."

Food and beverage

Premium Economy Class will provide an extensive range of food and beverage offerings, including the Premium Economy Book the Cook service, enabling advance ordering of a selection of main courses.

Priority check-in and baggage handling, with a generous baggage allowance of 35kg, will be offered to Premium Economy Class passengers.

Members of the KrisFlyer frequent-flyer program will also receive 10 percent more kilometres when they fly in Premium Economy Class.

Premium Economy Class will be progressively introduced on 19 Airbus A380s, 19 Boeing 777-300ERs and the first 20 Airbus A350s.

It will enter commercial service on August 9 this year to Sydney, before being introduced to other destinations such as Beijing, Delhi, Hong Kong, Frankfurt, London, Mumbai, New York, Shanghai, Tokyo and Zurich.

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