A new phone app has been developed to give Chinese consumers renewed confidence when buying Australian wine and food products.
The average value of wine exports continued to rise, while the total Australian wine exports declined in the 12 months ended March 2014, according to a new report.
Chinese wine trade, consumers and media had a chance to sample a large selection of Australia’s finest wines at a travelling roadshow through China this month.
Despite recent declines, China remains the number one destination for Australia’s premium wines.
The Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES) has forecast a small decline in farm export earnings in 2014-15, with returns improving in the medium term.
Sales of Australian wine in China and the Republic of Korea could increase significantly if import tariffs were phased out.
Anna Diep writes that the Asian wine market has plenty of potential for savvy Australian wine exporters set to capitalise on the region’s growth and reap the rewards on the back of the strong dollar.
Australian wines account for 15 percent of total wine imports into Vietnam, ranking second only to French wine. Vietnam has experienced...