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Think Global's David Thomas analyses the Russian consumer in his ongoing look at BRIC economies.

It is now exactly 10 years since Jim O’Neill, then the newly appointed Head of Economic Research at Goldman Sachs wrote a research paper "Dreaming with BRICs" in which he predicted that the global economy in the coming decades would be propelled by the growth of four populous and economically ambitious countries: Brazil, Russia, India and China, and famously coined the acronym "BRIC".