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With the rise of social media, companies have become aware of how these platforms can be used to develop their business...

In today’s digitally saturated world, texting, emailing, mobile messaging and social media interaction is the norm...

WeChat is one of the most innovative ways for businesses to communicate with their consumers in China...

When marketing in China it is not enough to just “tell a beautiful story” – Chinese consumers want “real rewards”.

As Twitter's user growth is gradually slowing down, much of its future growth will occur in highly populated, developing regions such as Asia.

In today’s world, digital channels and smart devices are integral to people’s lives both personally and professionally. Indeed, we are seeing the lines between personal and professional digital platforms becoming increasingly blurred.

How should businesses be engaging with social media and, more importantly, how much?