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Businesses exporting to China have a reason to celebrate this week with the Australian Made, Australian Grown (AMAG) logo being formally trademarked in China.

If your business is looking to enter overseas markets, either with an established or a new brand, it’s important to consider protecting your brand in the market where you’ll be trading. Often the most cost effective way to do this is through what is known as a Madrid Protocol filing, or International Registration.

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