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Business partners Ben Lipschitz and Rick Munitz are a lawyer and an industrial designer brought together by a quest to revolutionise...

Exporters thinking of entering an overseas market need to do their homework. Everything from product packaging to the way it is...

Survey this, survey that, are you sure about the result? As a marketer, I'm interested in opinion surveys but for the uninitiated they...

A value proposition is just one way of communicating how a business differs from the competition. When considering a business value...

Everyone has heard the apocryphal stories of people starting up beauty companies from their kitchens. Anita Roddick of the Body Shop and...

Being involved with the export awards emphasises the message of how important it is to have an effective export plan. I accept that some...

In a boardroom in Sydney, an Italian, a Hungarian, an Englishman and an Indian are workshopping a brand. The four men are Australians....

In today's global economy any business seeking international market opportunities faces challenges. Staying competitive in an...

I know very few people who don't like eating and drinking. I was therefore very impressed with the recent competition run by the...

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