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Between Mickey Mouse and Donald Duck in Hong Kong’s Disneyland you might spy an Australian bottle tree or two. It’s a little...

"I am 71 but I feel the same as I did when I was 20," says Vivienne Lipke, CEO and co-founder of Queensland’s Icecraft...

From fairy queen on the stage to kaftan princess of the catwalk, Camilla Franks epitomises glamour...

Business partners Ben Lipschitz and Rick Munitz are a lawyer and an industrial designer brought together by a quest to revolutionise...

Exporters thinking of entering an overseas market need to do their homework. Everything from product packaging to the way it is...

Survey this, survey that, are you sure about the result? As a marketer, I'm interested in opinion surveys but for the uninitiated they...

A value proposition is just one way of communicating how a business differs from the competition. When considering a business value...

Everyone has heard the apocryphal stories of people starting up beauty companies from their kitchens. Anita Roddick of the Body Shop and...

Being involved with the export awards emphasises the message of how important it is to have an effective export plan. I accept that some...