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Tea Dietterrich explains how colours mean different things in different cultures, and how the right choice for your marketing materials could make or break your business.

Susan Cates of Urban Originals explain how the EMDG helped the accessory brand make its name overseas.

Covering Costs: To market effectively, businesses need to spend money. Peter Mace explains how to calculate how much and where to go to access funding.

Jo Lapidge of export success Litter Kwitter explains how she leveraged media exposure to access new markets.

Putting it across: trying to establish your product in a new market calls for different strategies than you might use in your domestic models. Kylie Hargreaves explores the things you need to consider.

The nature of our international trade is changing, along with channels of promotion and distribution. So who is leading the charge and who will be carrying us into the future?

You might expect the man behind photolibrary.com to be a hardnosed businessman who trampled his way to the front of the pack to buy the...

The 2010/11 summer was a big one for tourism in Australia. Despite flooding in various parts of the country and a rising Australian...

Whether you're a domestic business looking to go international or a 'born global' exporter, your approach to establishing your brand...