Wealthy Chinese consumers indicate that they’re looking for quality over status when making an expensive purchase, according to a new survey.
Expanding your business into multiple countries can be a great way to drive revenue and increase your client base.
A brand is essentially a promise of value to customers. Building a strong company brand leads to awareness, recognition and trust in the product or service provided, which in turn generates increased leads and sales.
The Government announced that businesses who have claimed under the Export Market Development Grant Scheme are expected be reimbursed in full this grant year.
Marketing lessons taken from Starbucks attempts to break into the Aussie market.
Paul Ryan of FatCow.com.au blogs about how rural businesses can make their mark online.
Kate Egan-Hirst of FranchiseBusiness.com.au shares her top tips for ensuring your website can be found by potential customers.
Tea Dietterrich explains how colours mean different things in different cultures, and how the right choice for your marketing materials could make or break your business.
Susan Cates of Urban Originals explain how the EMDG helped the accessory brand make its name overseas.
Covering Costs: To market effectively, businesses need to spend money. Peter Mace explains how to calculate how much and where to go to access funding.