Australian exporters have launched a marketing campaign to promote Pink Lady apples in Asia.

Australia has welcomed the official implementation of its seventh free trade agreement with Malaysia.

Trade and Competitiveness Minister Craig Emerson heads to Malaysia to sign a new comprehensive Free Trade Agreement (FTA), aimed to further integrate the Australian economy with the fast-growing Asian region.

Businesses ready to take up the opportunities presented by the new Malaysian budget are competing for places to learn more. A business meeting in Melbourne, which will feature keynote addresses from government, industry and business leaders, and the following Kuala Lumpur cocktail reception, will aim to inform Australian companies about conducting business in Malaysia.