Tea Dietterrich explains how colours mean different things in different cultures, and how the right choice for your marketing materials could make or break your business.

Lisa Goodhand explains why communicating correctly with the right person is key to avoiding falling victim to Chinese whispers.

Tea Dietterich offers a general guide to language services, and explains why paying a translator is worth your while when doing business.

English is the accepted language of commerce today, but doing business with people who speak it as a second language provides many...

It's rare to find an exporter that sells the exact same product or service in their international markets in the exact same way they do in Australia. Here's how to customise your exports to suit your destination markets for better sales