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With 28 countries and 24 official languages, Europe can seem a daunting marketplace for Australian technology firms...

Before launching your company into the European market, you should ask yourself these questions…

I have this new mathematical formula for you: Quality of Distributors x Enthusiasm5= Export Sales in AUD. What does that mean...

When there are large economic powerhouses like BRIC (Brazil, Russia, India and China) and the US available to do business with, why should your organisation consider exporting to Europe?..

Here it comes again. It’s Trade Show season in Europe and in other parts of the world...

During my career in sales, I have often participated in sales meetings or at accounts planning...

To grow your sales overseas, at some stage you will need to decide, which is the better option for your business, engaging sales agents or hiring your own salesforce...

Occasionally I am reminded how different I am to the typical Australian, not having grown up in Australia, but in France...

The Dutch Consulate-General will host a complimentary breakfast session next week to help Australian companies learn more about the Netherlands – and its business opportunities...

A key challenge some small or medium-sized businesses face is having a very broad range of products or solutions available in their portfolio...