According to the Australian Small Business Key Statistics Report, more Australian businesses are using e-commerce to sell locally rather than overseas. The report, compiled from data gathered by the Australian Bureau of Statistics and released by the Minister for Small Business, Nick Sherry, states that while 86 percent of small businesses use e-commerce to sell within their own city or town, only 24 percent sell overseas.

Selling internationally online is increasingly an option favoured by Australian exporters with suitable products, but preparation is the key to success.

Internet start-up veteran and CEO of online marketing solutions provider LeadBolt Dale Carr outlines the rules for e-commerce.