When growing your business into overseas markets, it is important to get the translation of your materials and messaging right. This is even more evident when there are large dollars at stake or sensitive negotiations to take place.
Victoria's premier Ted Baillieu is leading the state's largest ever trade mission to India this week. 220 companies will accompany the premier with the intention of boosting Victoria's two way trade with the country.
It's rare to find an exporter that sells the exact same product or service in their international markets in the exact same way they do in Australia. Here's how to customise your exports to suit your destination markets for better sales