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The Australian Made Campaign is encouraging current and prospective exporters to China to aggressively leverage country-of-origin branding in their marketing and sales strategies.

Four senior business leaders were re-elected to The Australian Made Campaign Board of Directors at its annual general meeting this week.

Australia’s iconic green-and-gold kangaroo, the Australian Made, Australian Grown (AMAG) logo, is now a registered certification trademark in Singapore.

The Australian Made Campaign is calling on consumers to get behind “our Aussie logo” – the green-and-gold kangaroo that certifies products and produce as genuinely Australian Made or Australian Grown.

Countries around the world are looking to Australia for guidance on country-of-origin branding

For nearly 30 years the iconic Australian Made logo has been helping businesses to clearly identify their products as Australian.

Australia should follow the United Kingdom’s lead and put in place a plan to source government-procured food from local suppliers and producers, says AUSVEG, the national peak industry body for Australian vegetable and potato growers.

When selecting a product, how do you know if it is made or grown in Australia?

Glenn Cooper, the executive chairman of Coopers Brewery has been appointed as the new chairman of the Australian Made Campaign.

The Australian Made Campaign has launched a new video, which explains the benefits of displaying an Australian Made logo when marketing products globally.