The international shipping supply chain needs to invest in technology to generate better visibility data, according to a report.
INTTRA, ocean shipping’s largest e-marketplace, released its findings following a comprehensive survey involving 215 shipping professionals
Of those questioned, 46.9 per cent said investment in technology is “very urgent”, while a further 42.9 per cent said it was “somewhat urgent”. Only 10.2 per cent said it is “not urgent at all”.
Less than a quarter said the industry is “leading the way” when it comes to technology, while 18 per cent said it is “falling behind” and 47 per cent said it is “playing catch up”. 12 per cent even said it is making “little to no progress”.
Respondents said the shipping industry’s top technology priority is “improving supply chain visibility capabilities to integrate higher quality data”.
Respondents said big data and analytics should be incorporated to gain business insights and opportunities. There is also a need to adopt cloud networking for greater efficiency and collaboration.
Respondents say a lack of standardization is hindering automation.
Also, the use of mobile devices should be increased for greater productivity.
INTTRA chief marketing officer Sandra Moran said: “We’re seeing that the pursuit of quality data is top of mind for today’s logistics and shipping industry professionals as they embark on delivering improved supply chain visibility.
“By recognising this and other priorities identified in the survey, the shipping industry’s evolution can be accelerated through a focus on the top challenges and the adoption of new technologies.”