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FedEx helps BBC deliver new series on global trade

FedEx helps BBC deliver new series on global trade article image

BBC Global News – the BBC’s international commercial news division – and FedEx Express are partnering to deliver a new multi-platform news series on global trade.

The series Made on Earth examines global trading networks and how companies are helping businesses reach billions of potential customers around the world.

The commercial deal involves FedEx Express becoming the exclusive sponsor of the new TV and digital series on BBC World News.

Watched by more than 100 million people every week, the editorial series reveals key moments, worldwide shifts and changing trends in the industries involved in creating eight everyday products.

They include spices, paper, coffee, flowers, whisky, handbags, bicycles and semiconductors.

From rose farmers in Kenya to florists in the UK, brewers in Scotland to bar managers in China, Made on Earth takes audiences on a journey across the world to discover the reliance on global connectivity for consumer goods.

Bespoke digital hub

To appeal to an even wider audience base, the series will also be subtitled into local languages to appear on international BBC News sites. This includes BBC Afrique, BBC Brasil, BBC Chinese, BBC Mundo and BBC.jp in Japan, adding extra value to the deal.

As part of the partnership, the BBC has created a bespoke digital hub at BBC.com/madeonearth. The hub will feature articles, links to episodes on the BBC’s dedicated video streaming section, BBC Reel. It also features a series of commercial films created by BBC StoryWorks, BBC Global News’ commercial content-marketing division, which will also be available on BBC World News and on selected BBC social media handles.

Following the first run of the series this season, the Made on Earth content will retain its presence on the BBC’s platforms, ensuring ongoing audience engagement.

“This commercial partnership allows FedEx Express to tap into the global reach and credibility of BBC Global News – on TV, online and social media,” said Sean O’Hara, Executive Vice President, BBC StoryWorks & Advertising.

Brie Carere, FedEx Corporation EVP and chief marketing and communications officer, said: “Global trade is our business. This strategic partnership with BBC Global News gives a voice to the entrepreneurs, manufacturers and consumers of goods from around the world and shows the endless possibilities available.

“The unique combination of the BBC’s compelling storytelling and worldwide reach will ensure that the subject of international trade will make an impact with audiences globally.” 

For a sneak peek click here

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