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Chance for Australian fashion designers to shine on world stage

Chance for Australian fashion designers to shine on world stage  article image

Leading international express services and logistics company DHL Express is calling for entries for its sixth annual DHL Express Fashion Export Scholarship.

Entrants will have an opportunity to chase their dreams of international success.

The winning designer will receive a prize package that includes $10,000 worth of international freight.

And DHL Express will help the successful applicant with an export strategy to help them prepare for the world stage.

The winner will also have the opportunity to fly to New York to attend Mercedes-Benz Fashion Week, receive mentoring from IMG Fashion USA, and meet with an international buyer to present their collection.

Gary Edstein, Senior Vice President of DHL Express Oceania, said: “DHL is really proud of how the Scholarship has grown over the last six years, and how it has helped young Australian designers achieve international success. Last year we saw the biggest number of entrants in the Scholarship’s history, and we expect to see it grow again this year.”

Priceless experience

Through the DHL Exported show at New York Fashion Week, the company could use its global network of partners such as IMG Fashion to provide the winner with “a priceless experience,” Mr Edstein said.

At the same time, it would help them to break into world markets.

DHL Exported is a global collaboration between DHL and IMG Fashion. It combines DHL’s logistics capabilities with the global marketing platform of the world’s top Fashion Weeks.

Established designers from all over the world are invited to submit applications for showing in New York, London, Milan or Tokyo.

Also, DHL Exported will provide a venue and cover the production costs for designers to debut their collections for two consecutive seasons in the corresponding city.

Previous winners

Locally, the DHL Express Fashion Export Scholarship focuses on supporting up and coming Australian designers.

Previous winners include Michael Lo Sordo, KAHLO, Haryono Setiadi, We Are Handsome and Bec & Bridge, who have each successfully utilised the Scholarship prize to help catapult their business overseas.

The Scholarship is open to all aspiring Australian fashion designers and labels that have been exporting their label for less than four years, and will be judged by an industry leading panel of fashion and logistics experts.

Since winning the Scholarship last year, Michael Lo Sordo’s career has reached new heights, from having his collection featured on the David Jones runway, to receiving an invitation to feature his designs at Paris Fashion Week 2015.

Scholarship judges include DHL Express, Emily Weight (Director of Strategy & Brand, IMG Fashion) and Prue Lewington (Fashion Editor, Sunday Telegraph).

Applications opened on April 6 and will close April 30.

To enter visit: www.dhl.com/fashionscholarship

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