CargoHound has freight industry tongues wagging

CargoHound has freight industry tongues wagging article image

CargoHound, Australia’s first online marketplace for international freight, reached a major milestone this month with more than 250 exporters and importers now registered to use the new service.

Three years in the making, the CargoHound site has been developed in close consultation with all sides of the industry.

This revolutionary tool connects exporters and importers with reliable freight forwarders and carriers reducing the time, cost and risk of shipping products internationally.

With CargoHound exporters and importers can compare quotes from multiple "rated" service providers.

They can then quickly identify the freight service that best suits their requirements and budget.

“We are now averaging over 20 quote requests a week, which is massive,” says CargoHound CEO and Co-founder Ian Smith.

“These are all new business leads for the freight forwarders on our database.”

Broad range of industries

Mr Smith says the new CargoHound service, officially launched in June, is attracting exporters and importers from a broad range of industries including automotive, agriculture, fashion, food and beverage, furniture and retail.

Launch events were held in Sydney, Melbourne, Brisbane, Canberra, Adelaide and Perth, attracting a total audience of more than 400 people.

“People are seeing it as an opportunity to outsource their logistics function,” Mr Smith says. 

“While we’re not going to pack the container for them, we can take much of the pain off their hands.

“We make sure they are working with the right service provider at the right price.” 

Why Use CargoHound?CargoHound_monitor

CargoHound is free to join for exporters and importers with no ongoing fees.

Mr Smith says the service saves valuable time and effort in sourcing the best freight provider.

Clients are able to quickly compare freight costs in a competitive marketplace using reliable service providers, which are rated through community feedback.

And for freight forwarders with CargoHound there is no need for door knocking or cold calling to attract new business.

“We bring the leads directly into their inbox … even while they sleep,” says Mr Smith.

The latest AIBS report released recently found that 65% of Australian exporters believe transportation and freight costs are important factors adversely affecting their competitiveness.

And according to a 2014 Manufacturers Excellence Taskforce of Australia (META) report, most Australian exporters have little or no knowledge of costs passed onto them by freight forwarders.

Efficiency and transparency

The CargoHound concept was the original brainchild of Kim Mauch who has worked at the “coal face” of the import/export business for more than 25 years.

As a long-term shipper, Ms Mauch could see where efficiency and transparency in the freight sector was lacking and knew exporters and importers were crying out for a better way.

So she teamed up with fellow founders Pete Johnson, a commodity trade specialist, and Ian Smith, an ex-Australian Trade Commissioner to bring the project to fruition.

The trio funded the venture for the first three years before securing seed capital of $800,000 from a range of investors in Australia, the US and the UK.

The funding has allowed the new business to hire key staff and expand and enhance its technical capabilities.

And it has paved the way for management to execute an ambitious strategic sales and marketing plan.

Registrations increasing steadily

Just recently the CargoHound website was re-designed as a “mobile friendly” interactive portal – ideal for smartphones and tablets.

“That means that when a quote request comes in, people who are on the road can respond wherever they may be – with whatever device they may have,” said Mr Smith.

Meanwhile, new registrations are increasing steadily, which has given the CargoHound team plenty to bark about.

And the Hound team is also now sniffing out new business opportunities to value-add to its existing logistics services.

“We have a wealth of in-house expertise and experience to assist companies with tenders and new business opportunities, explains Mr Smith. “Our industry experience is invaluable.

“Down the track we would like to expand our consultancy services to further assist clients.”

To learn more about CargoHound visit: or speak to one their freight experts call: 1300 883 243.


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