Pricing for international success

Pricing for international success article image

One of the challenges any company faces when looking to sell globally is trying to set the right price and the terms of sale for their products and/or services in overseas markets. 

There are many costs incurred in selling overseas. Before setting any price, you need to ensure that all costs have been taken into account, including material, production, staffing, risk management, freight, strategy, marketing, and any incidentals. Getting your international pricing strategy right is crucial to the success of your business. It is difficult to go back and renegotiate your price once it’s been fixed. 

The Export Council of Australia will conduct courses in Sydney and Melbourne this month to help prepare exporters evaluate all the factors needed when setting an international price. 

Topics include:

  • Incoterms® 2010 
  • International costing 
  • Risk management 
  • Managing your foreign exchange risk 
  • International sales contracts 

Who should attend? 

This half day course is practical and interactive. 

It is designed for marketing managers, business development managers, import and export managers, and business owners. 

All participants will receive:

  • Booklet with exercises and template 
  • Template export costing worksheet 
  • Certificate of completion

All ECA workshops and courses can be undertaken as stand-alone units, or accredited as part of an Advanced Diploma in International Business with the Charles Sturt University Centre for Customs and Excise Studies. Different prices apply and you need to declare your intention to register for the accredited course when booking an individual ECA workshop or course.

The Sydney course will be held at Servcorp Boardroom, 101 Miller Street, North Sydney on March 21 from 9am-2pm.

The Melbourne course will be held at Servcorp, 1 Riverside Quay, 1 Southbank Boulevard, Melbourne on March 22 from 9am-2pm.

For further information and bookings, contact Angela Wright on 02 8243 7490.


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