Leading tech company Pitney Bowes has unveiled a new global e-commerce solution for retailers looking to sell their goods across international borders.
The Pitney Bowes Borderfree Retail solution will help Australian retailers reach consumers in 220 countries and territories.
“Australian retailers on the Borderfree Retail platform will be enabled to offer consumers in other countries a seamless, hyper-local experience,” said Lila Snyder, Executive Vice President and President, Pitney Bowes Global Ecommerce. “Australian brands have always been popular with consumers around the world. Now, retailers can expand internationally to take advantage of growth opportunities in global markets, and provide an outstanding customer experience.”
Selling goods to consumers in other markets can be challenging and complex.
For international transactions, retailers must offer easy payment and shipping options, provide fully landed costs, and manage each order through customs.
Pitney Bowes Global Ecommerce solutions help clients address these complexities.
General Pants Co to showcase its goods globally
The tech giant currently offers its global end-to-end cross-border platform to 285 retailers. It will soon launch an international presence for Sydney-based General Pants Co.
Paula Mitchell, General Manager, Ecommerce General Pants Co, said: “We are very excited to be able to showcase what makes us so well known in this market to the globe. Our exclusive product and brand mix that you can’t get anywhere else in the country will now be one click away from a whole new audience.
“With Pitney Bowes technologies, consumers can now easily cross-border shop the latest trends in Australian and international fashion with confidence.”
Global cross-border online business to consumer (B2C) sales are expected to reach $424 billion by 2021, according to Forrester data.
Consumers are exploring more online global retailers as cross-border shopping becomes easier, faster and more convenient.
Double digit growth predicted
Cross-border shoppers in the Asia Pacific region are expected to grow in double digits over the next five years. With the Australian market positioned relatively near the emerging Asian market, Australian retailers could benefit with a cross-border e-commerce approach.
Cross-border shopping – and the Borderfree Retail experience – is not new to Australian consumers.
Australians are the most likely of all global consumers (at 63 per cent) to purchase products online from retailers outside their own country, a recent Pitney Bowes survey found.
And, for the 285 US and UK retailers on the Borderfree solution, Australia ranks as a top market for product sales. Now, Australian retailers will be able to provide that same experience to consumers around the world.
The Pitney Bowes Borderfree Retail Solution is an integral part of the Pitney Bowes Commerce Cloud, a commerce enabler, providing access to solutions, analytics and APIs across the full commerce continuum.