Azoya, a leading turnkey e-commerce solutions and services provider, has appointed Rania Awad as managing director for Australia and New Zealand.
Based in Melbourne, Ms Awad is responsible for driving the company’s business forward in A/NZ.
Azoya assists overseas retailers to break into the lucrative China cross-border e-commerce market.
In her new role, Ms Awad will focus on new market development and enhancing business operations excellence.
“Rania’s industry reputation, experience, innovation and e-commerce expertise will enhance the solid reputation Azoya holds in the Australian and New Zealand market and drive our business to the next level,” said Don Zhao, executive director and CEO of Overseas Business for Azoya. “Rania’s appointment forms a crucial role in helping local retail businesses take advantage of growing demand from Chinese consumers for high quality and ethical products from Australia.
Ms Awad brings a deep understanding of the retail pharmacy landscape in Australia and New Zealand to Azoya, as well as experience in fast-consuming retail operations management.
She founded a successful pharmacy in Sydney in 2001, followed by Your Chemist Shop in 2004 – a thriving online pharmacy with an enviable yearly growth of 15-20 percent.
In 2014, Your Chemist Shop was acquired by a large pharmacy chain, Pharmacy 4 Less. Ms Awad became the GM of Ecommerce & IT at Pharmacy 4 Less, helping execute its ecommerce strategy. This included successfully launching two of its brands into China’s lucrative health and beauty market.
“Azoya has an incredibly strong offering, solid brand and expansive opportunity for growth, particularly in the health, beauty, mum and baby, fashion and home categories,” Ms Awad said.
“As we continue to face a changing competitive landscape and increase our leadership in the cross-border ecommerce market, I’m focused on driving the strategic direction of the business, while delivering innovation and value for our retail customers.”
Azoya offers Australian and New Zealand based retailers a cost-effective and risk-free approach to break into the Chinese e-commerce market.
Setting up a local business identity
The company has assisted more than 35 overseas retailers in 11 countries to successfully trade in China.
Azoya helps with the ground work in China so that retailers avoid all the nuisances arising from traditional international expansion, such as setting up a local business entity, confusion over government policies and market adaptation.