Australian brand management company Access Corporate Group has been recognised as an ABA100 Winner for Brand Management at the recent Australian Business Awards 2020.
Established three years ago, Access Corporate Group (ACG) helps Australian and New Zealand brands connect with Chinese consumers using cutting-edge marketing strategies.
ACG has more than 20 acquired and invested brands and over 80 distributed and marketed brands in its portfolio, spanning across beauty, wellness and lifestyle sectors.
These include Vida Glow, Melrose, Lovekins, Napoleon Perdis, Dr. LeWinn’s, BeanBody, Minenssey, MitoQ, BEE+, Eimele, Alissi Bronte, Thalissi, Amilera, Invisible Zinc, Hunter Lab, Savar, Sensori+, Ch22, Doverist, Nu-Lax, along with various wine labels such as Robert Oatley Wines, Paulett Wines, Burge Family Wines and Vandenberg.
Access Corporate Group chief brand officer Livia Wang says the company carefully selects brands and “incubates” them.
“Our model allows us to test, refine and further grow the brands, building out a ‘go-to-market’ approach, with the right messaging, marketing and distribution channels, while always retaining the essence of each brand,” she says.
Ms Wang says Access Corporate Group rigorously tests all aspects of a brand and adjusts where necessary to maximise success.
“Most importantly, we listen to our customers, and find the best ways to create bridges between them and our brands.
“It also comes down to having a trusting partnership and being prepared to try new things.”
Now in its 15th year, The Australian Business Awards (ABA) program acknowledges and honours innovative Australian companies for their business achievements nationally and internationally.
National award winners now have an opportunity to benchmark themselves against the top performers globally at The World Business Awards.