Australian wine, food, cuisine and culture are high on the menu in Vietnam this month as part of a special celebration.
Taste of Australia, launched two years ago, is being held throughout Vietnam to promote Australian food and beverage exports.
Minister for Agriculture and Water Resources, David Littleproud, took part in the opening celebrations and joined key Australian distributors and retailers to showcase the best Australia has to offer.
“From Hanoi to Ho Chi Minh City, people across Vietnam celebrate great Aussie wine and food throughout the month of April,” Mr Littleproud said.
“Our wine, bread, sausages, pulled lamb, macadamias, cheeses and grapes will be topped off by a cheeky Tim Tam I’m sure.”
Mr Littleproud said the event offers wine exporters, retailers and distributors a chance to build their brand and tap into growing opportunities in one of the world’s most dynamic markets.
Prominent labels like McGuigan and Wolf Blass were tasted, alongside some high end new players like Moss Wood.
At the special Taste of Australia opening event, the Food and Wine Journey, about 500 guests toasted 45 years of diplomatic relations between the two countries.
Australian wine exports to Vietnam reached $5.8 million 2016-17 and is growing along with Vietnam’s burgeoning middle class.
The top five varieties exported to Vietnam by volume in 2017 were Shiraz, Cabernet Sauvignon, Chardonnay, Merlot and Sauvignon Blanc.
Wine tariffs to be slashed
“Australian wine currently attracts a 50 per cent tariff but thanks to the world’s largest ever regional trade agreement, the TPP-11, the tariff will be reduced to zero over 11 years,” Mr Littleproud said.
“Australian beef, lamb, dairy, wheat, sugar, wool, wine and horticulture products are also on show throughout the Taste of Australia events during the month of April.”
Mr Littleproud thanked Taste of Australia Ambassador, Australian celebrity chef Luke Nguyen “for his tireless advocacy for a closer relationship between our two countries and a better understanding of each other’s culture.”
For more information: www.tasteofaustralia.vn.