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Royal’s racehorses thrive on Aussie beetroot

Royal’s racehorses thrive on Aussie beetroot article image

An Australian beetroot grower is conducting new business by selling organic beetroot to feed the Crown Prince of Dubai’s racehorses.

AUSVEG, the peak industry body for Australian vegetable and potato growers, says this is just one of the unique business opportunities available in international markets.

“This business deal was initiated during a recent levy-funded export mission to the World of Perishables trade show in Dubai, where Australian vegetable growers showcased their high quality produce to Middle Eastern and Asian buyers," said AUSVEG National Manager – Export Development Michael Coote.

“The first shipment left Australian shores last week, and is an example of the unique business opportunities available in international markets outside the usual retail and food service sectors.”

Over the past couple of years AUSVEG has been developing a strong program in the area of export market development, introducing around 150 supermarket and wholesale buyers to Australian growers.

It has also organised trade missions made up of growers to trade events across Asia and the Middle East.

Vital networks

“Participation at industry trade events is an important step for growers who are exporting or looking to begin exporting to build vital networks with importers looking for high quality Australian vegetables,” said Mr Coote.

“Given that the value of Australian vegetable exports has increased by over five per cent in the past year to over $270 million, stories of growers who are expanding their markets through export are an encouraging sign that the industry has a strong future both in Australia and abroad.”

Sean Croft from Arahura Farms in Victoria, the organic beetroot grower who made the lucrative business deal following his participation on the Dubai mission, said the opportunity to export his organic beetroots to the Crown Prince of Dubai would be vital to increasing the profitability of his business.

“This an exciting opportunity for our business and we will increase production on our farm. It is hard for growers to expand their businesses solely through the domestic market, so looking abroad to export markets is an important opportunity for growers and the industry to increase profitability,” said Mr Croft.

Strong reputation

“Importers and consumers in these markets have increasing levels of disposable income, and are demanding high quality vegetables. Aussie produce has a strong reputation, and Australian growers are in a prime position to send their produce to these countries.”

“AUSVEG is actively working with growers to provide the support they need to access these kinds of opportunities in the international marketplace.”

Vegetable industry export development activities are funded through Horticulture Innovation Australia using vegetable levy funds and matched funds from the Australian Government.

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