New tool to help businesses tap into Asian markets

New tool to help businesses tap into Asian markets  article image

Asialink Business, an affiliate of the University of Melbourne, has developed a new tool to assist more Australian businesses to take advantage of growth opportunities in Asia.

Federal Assistant Treasurer and Minister for Small Business, Kelly O’Dwyer launched the Asialink Business Country Starter Packs at a recent business forum in Melbourne.

Ms O’Dwyer encouraged more Australian businesses to tap into growth opportunities in Asia by making use of the new information package.

The starter packs are a comprehensive and highly accessible “how-to” guide that empowers businesses of all sizes to get started or expand in Asia.

“The Coalition Government recognises that many Australian businesses are actively seeking help to overcome challenges they face to do business in Asia, said Ms O’Dwyer, who is a former Asialink Leaders Program alumni.

“I am confident that the Asialink Business Country Starter Packs will be a valuable tool for small businesses looking to engage with Asia,” she said.

Asialink Business CEO Mukund Narayanamurti said Country Starter Packs for China, Indonesia, Korea and Thailand are the first in a suite of guides that give businesses the keys to unlock opportunities in the fastest growing markets in our region.

“They feature practical case studies, up-to-date market insights and first-hand examples to assist businesses in all sectors of the economy. The Packs provide a roadmap to navigate Asia’s diverse commercial environments, and highlight opportunities in specific sectors, markets and economies,” Mr Narayanamurti said.

Translating opportunities into reality

Developed with federal government support, the Country Starter Packs are available in hard and soft copy formats and as a shareable app.

“Around Australia, businesses of all sizes told us they recognise the potential in Asia, and are optimistic about the doors opened by the China-Australia Free Trade Agreement (ChAFTA) and other FTAs – but they want a practical tool to help translate these opportunities into reality,” Mr Narayanamurti said.

Speaking at the launch Devondale Murray Goulburn Managing Director, Gary Helou said: “China is the world’s biggest dairy import market and a key target for the Australian dairy industry with the significant growth potential it provides.

“The China FTA is a platform to enable this growth and for Australian agriculture to take advantage of the consumer market opportunities it presents.”

A 2014 survey by Asialink Business supported by the Business Council of Australia and the Australian Industry Group identified a lack of readily available, practical information on Asian markets as a key factor holding back many Australian businesses.

Critical information

“The Country Starter Packs fill the critical information gap that business identified as their biggest hurdle,” Mr Narayanamurti said. “The ChAFTA, which we hope to see ratified soon, has increased the urgency for Australian business to do its homework and get prepared. This agreement, combined with other FTAs and the growing appetite of Asia’s middle classes, has created an unprecedented window for Australia to grow, create jobs and diversify its economy.”

Mr Narayanamurti said it is critical that business act purposefully to take up these opportunities.

“The Country Starter Packs are an essential first step in helping all Australian organisations be better prepared to engage with China and other Asian markets,” he said.

The country starter packs are available at:

Asialink is Australia's leading centre for the promotion of public understanding of the countries of Asia and of Australia's role in the region. It is a key provider of information, training and professional networks. Asialink Business supports businesses in all sectors to develop the critical skills, knowledge and networks needed to better understand and engage with Asia.


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