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New agreement opens door to Asia for SA food producers

New agreement opens door to Asia for SA food producers article image

South Australia’s exports of fresh fruit and vegetables is set to grow following the signing of a new deal in Singapore last week.

The export arm of the South Australian Produce Market, Australian Produce Collective, signed a Memorandum of Understanding with its Singapore-based partner, IM Holdings.

Witnessed by SA Minister for Agriculture, Food and Fisheries Leon Bignell, the MOU is the first step in formalising a joint venture company to be headquartered in Singapore.

It will open up markets throughout South East Asia and China for local producers.

A dedicated and branded Australian Produce Distribution Centre will act as a consolidation and distribution point to help serve Singapore, Malaysia, Vietnam and Myanmar.

Up to 50 business representatives recently visited South East Asia as part of a trade mission led by Mr Bignell.Leon bignell2

South Australia’s horticulture industry has a $3 billion farm gate value and we have the largest area under protective cropping in Australia,” Mr Bignell said. “Our state is continually increasing its capacity in intensive horticulture and fresh food production.

Regular missions to the region

“Business missions like this one to South East Asia play an important role in deepening our understanding of what opportunities exist and how we can best pursue them. Regular missions to the region will raise the state’s profile, help businesses gain new markets, strengthen the knowledge base and generate new investment and employment opportunities.”

Australian Produce Collective Chief Executive Craig Katzsaidthe Singapore-based Australian Produce Distribution Centre will deliver better service and better availability for more customers throughout the ASEAN region.

“It is a key part of our strategy to prepare our supply chain for the future,” Mr Katz said. “This is the next chapter for APC, with the foundations being laid earlier in the year for distribution of fresh produce into the Middle Eastern marketplace.”

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