Finding the right formula for export success is never easy.
But Australian owned G&M Cosmetics’ export journey has been remarkable to say the least.
The company has been manufacturing high quality, natural skincare products for the past 21 years.
Yesterday they celebrated that milestone with the opening of a new manufacturing plant at their headquarters at Taren Point in Southern Sydney.
Federal Treasurer Scott Morrison officially opened the new plant before being taken on an inspection tour.
The company which began its operations from the owner’s garage now supplies major Australian retailers and supermarkets including Big W, Coles, Target and various pharmacies.
Since its inception the company has sold over 60 million units.
Founder and Managing Director Zvonko Jordanov and his team oversee a large factory complex which houses 14 productions lines and over 50 local employees.
This year the company boasted an increase of more than 150% over the previous year’s sales.
And much of that success was attributed to a huge increase exports – driven mainly by China.
G&M now supplies over 6,500 retail locations in China alone.
The company has opened new sales channels with Walmart China, Carrefour Supermarket China, Vanguard, Lotus Supermarket, Grandbuy, & Nepstar DrugStore Pharmacy.
E-commerce sales in China have increased by more than $1.5 million a year through its Tmall flagship store and VIPShop.com and JD.com and now account for about A$3 million of online sales in total.
The foundation to recent export success, is the Australian Creams brand, made from iconic Australian active ingredients such as Goats Milk, Manuka Honey, Lanolin Oil, Macadamia, Avocado, Lemon Tea Tree and Emu Oil.
G&M now exports to 10 major overseas markets including China, Hong Kong, Thailand, Singapore and the US.
“We are always looking to innovate our products and brand offering to suit the needs of our customers both locally and overseas. We have made sure we are now ISO 9001 quality approved and have just obtained official Organic Certification,” says Mr Jordanov.
In keeping with its philosophy of innovation and continuous improvements G&M Cosmetics have recently invested over $1.5million in upgrading technology and equipment. Earlier this year they launched a Derma Pharmacy range called Dr V specifically suited for skin problems such as irritation, eczema and psoriasis.
The range was formulated by their in-house chemist called Dr Visay. The Dr V range has no petrochemicals, all natural oils and derived from vegetable bases. These also contain no parabens and no artificial fragrances.
G&M also launched a Native Australian Range featuring Australian indigenous ingredients like Kakadu Plum, Native Finger Limes and Quangdong fruits.
Production has grown from 60,000 to 120,000 units per day.
Recently the company invested in several new 5 tonne mixing vessels, which transforms the mixing process to less than 6 hours. This in turn increases the average output of creams from 1.82 tonnes per batch to 4.5 tonnes per batch – significantly increasing capacity and production output.