International consumers toast Australian wines

International consumers toast Australian wines article image

A large sample of overseas wine trade and consumers interviewed recently have expressed confidence in the quality and reliability of Australian wine.

Early results from a University of Adelaide-led research project show Australian wine is highly regarded throughout many parts of the world.

The research was conducted among trade and consumer focus groups in the United States, United Kingdom, China, Korea, Indonesia, Vietnam and India.

When asked what they think about Australians and Australian wine they responded with descriptions of “authentic,” “exciting,” “sincere,” “strong” and “reliable.”

Lead researcher and Program Director of Wine Business at the University of Adelaide Dr Roberta Crouch said the early results are very positive for the Australian wine community.

“Our international customers and consumers believe that our wine and our winemakers are authentic and exciting – this is really valuable when we have conversations and engage with wholesalers, retailers, sommeliers and consumers because they will have confidence in our wines,” she said.

‘Uniqueness’ of our vineyards

Andreas Clark, Australian Grape and Wine Authority (AGWA) Chief Executive, said:

“We are delighted to find that international wine consumers are already predisposed to understand our messages about the authenticity and excitement of Australian fine wine.

“Our wines speak to the authenticity and uniqueness of our vineyards and the skills and passion of our grapegrowers and winemakers, and it is very pleasing to learn that these messages can resonate internationally,” Mr Clark said.

The results are the first part of a seven-country study looking at country-of-origin effects for Australian wine.

“Country-of-origin effects are those stereotypical beliefs consumers have about a product or service based on where that product or providers of that service are sourced,” Dr Crouch said.

“For wine, country-of-origin has been found across numerous international studies to be consistently relied upon by consumers to inform their perceptions of wine quality and their willingness to pay a premium price – even overriding the actual taste of the wine in some instances.”

AGWA, the University of Adelaide and the Australian National University is funding the research.


Leave A Comment

Spinning icon Saving your comment, please wait...
Spinning icon Saving your comment, please wait...