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India develops taste for high-quality Australian wines

India develops taste for high-quality Australian wines article image

Australian winemakers are growing their presence in India, where there is a growing market for higher-quality wines.

Torbreck Vintners launched six wines in the mid-priced to premium range recently.

And Yalumba launched new wines after securing a new importer with some help from the Australian Trade and Investment Commission (Austrade).

Yalumba’s export arm Negociants International was looking for a new Indian importer.

Austrade seized the opportunity to connect Negociants with Chenab Impex, a Mumbai-based importer. Yalumba is the first Australian wine in Chenab Impex’s portfolio.

The deal allows Yalumba to retain and build a presence in India. This is vital at a time when trade disruptions are affecting its exports to traditional Asian markets.

Local market intelligence

“It’s a perfect example of the importance of local market intelligence,” says Stuart Rees, Senior Trade and Investment Commissioner, Austrade India.

“We keep track of how Australian brands are doing in the market and match opportunity with our clients’ need.”

Yalumba launched its Samuel’s Collection Barossa Shiraz, and the Yalumba Y Series: Shiraz, Chardonnay, Viognier and Shiraz-Viognier.

Formed in 1849, Yalumba is Australia’s oldest and largest family-owned wine company. The Y Series is a collection of iconic classics and new varietals. Each wine is crafted with fruit from South Australia’s famed wine regions.

Torbreck launches premium wine range

The COVID-19 pandemic paused the growth in wine consumption in India. But the market is reopening, along with an appetite for new wine. This appetite includes new varieties beyond entry and mid-priced wines, and at the premium level.

Torbreck Vintners is eager to share its premium wines with Indian consumers. It appointed a new Mumbai-based importer – Vinopolis Wines LLP – and launched six wines last month. These are priced in the premium to ultra-premium range.

The wines are Grenache Shiraz, Woodcutter’s Shiraz, Steading, Struie, The Factor and RunRig.

Mr Rees was at the launch to support Torbreck as Austrade continues to help the company grow its presence and market share in India.

Founded in 1994, Torbreck Vintners produces Rhone-style red and white wines from the oldest and arguably finest vineyards in the Barossa Valley.

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