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Hong Kong gets a taste of premium Aussie wine at Vinexpo

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Hong Kong gets a taste of premium Aussie wine at Vinexpo article image

Twenty of Australia’s top wine producers are raising their glasses after another successful Vinexpo Asia-Pacific show in Hong Kong.  

More than 200 top quality Australian wines from more than ten regions and three Australian states were poured at the Wine Australia stand, as part of the three-day international wine trade fair last month.  

Launched in Asia in 1998, Vinexpo Asia-Pacific, is one of the largest international trade shows for the Asian region.  

Held every two years, the event provides an outstanding opportunity for Australian wine producers to reach influential trade representatives from across Asia.  

The Barossa Grape and Wine Association supported a strong South Australian contingent of producers with a series of themed tastings and mini Barossa Wine School sessions, hosted by the Asia Wine Service and Education Centre.  

The three themed tastings, hosted by renowned Barossa winemakers and personalities, focused on Old Vine Charter, Rare and Distinguished and Discovery.  

Wine Australia, in conjunction with Austrade Hong Kong, held an information session for Hong Kong wine importers titled, Australia Wine – The Current State of Play.  

Wine Australia’s Regional Director Australia, Asia and Emerging Markets, Aaron Brasher gave a presentation on Australian wine, including latest trends.  

“Vinexpo Asia-Pacific is one of the world’s premier trade and consumer fairs that shapes opinions throughout Asia, so it’s important for Australia to have a strong presence,” Mr Brasher said.  

Australian wine producers participating at the Wine Australia stand included:

  • Brown Brothers
  • d'Arenberg
  • De Bortoli
  • Gatt Wines
  • Howard Park & Mad Fish
  • John Duval
  • Langmeil
  • McWilliam’s Family Winemakers
  • Penfolds
  • Peter Lehmann Wines
  • Schild Estate
  • Sons of Eden
  • Stella Bella
  • Tapanappa Wines & Terre à Terre
  • Teusner
  • Torbreck
  • Turkey Flat
  • Tyrrell’s
  • Wolf Blass
  • Yalumba?  

This year’s Vinexpo Asia-Pacific, held at the Hong Kong Convention and Exhibition Centre in Wanchai, attracted more than 16,000 visitors from 26 countries. 

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EMDG Consulting - John Taylor
30 Jan 2015
Some participants at this years Vinexpo Asia-Pacific may be eligible for Export Market Development Grants to cover cost of air travel, $300 per diem, trade samples, trade show participation expenses and related marketing collateral until 2015-16. This is when the scheme is slated to end unless the 2015 EMDG review recomends the scheme continue. Have your say at: http://www.austrade.gov.au/Export/Export-Grants/Review/2015-emdg-review?utm_source=round1&utm_medium=print&utm_campaign=EMDGReview

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