The opportunities for Australian businesses to reach a global audience are enormous, but most SMEs have no idea where to start, says international trade expert Cynthia Dearin.
This lack of know-how stops them from getting started, or from seeing their business reach its full potential on the international stage, she says.
To assist SMEs, Ms Dearin is launching an innovative new book designed to inspire and empower business owners to “go global.”
Business Beyond Borders brings a fresh perspective to the challenge of creating a successful strategy for international expansion, with a step-by-step guide to businesses achieve their goals.
Rich with case studies, anecdotes and practical tips, Business Beyond Borders covers key trade areas including:
- Choosing the right market
- Finding your ideal international client
- Identifying your biggest competitors
- Addressing cultural differences
- Protecting your Intellectual Property
- Marketing & promotion
- Managing political risk
- Funding & financing
“My passion is to inspire, equip and empower CEOs and founders to scale internationally so that they can amplify their impact in the world,” says Ms Dearin, who has had more than 20 years’ experience in global trade.
“This book is a key part of that project.”
Business Beyond Borders: Take Your Company Global will be officially launched in Sydney on April 5 and in Melbourne on April 7.
Limited spots to the launch are still available.
Attendees can enjoy a glass of champagne, hear from some amazing guest speakers and get a complimentary, signed copy of Cynthia’s book.
But hurry, seats are filling fast.
To learn more, register or order a copy click HERE