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Growing global demand for Australian macadamias

Growing global demand for Australian macadamias article image

Australian macadamia growers are struggling to keep up with global demand.

The industry's peak body, the Australian Macadamia Society (AMS) says exports are now booming with strong interest from Korea, China and Taiwan. 

Australia will export 35,000 tonnes of macadamias this year, representing 70 per cent of the nation's record crop.

"Our crop is up 4 per cent and our exports are reflecting that as well," said AMS market development manager Lynne Zielke.

"We've grown very significantly in recent years in Korea and in China, and the market in Taiwan is growing as well.

"So every year our crop grows, we're selling that product overseas into these new Asian markets particularly."

And to further promote the crop to world markets, the AMS recently flew in representatives from marketing agencies in key export markets for a three-day intensive “boot camp.”

Delegates from Taiwan, China, Japan, Korea and Germany travelled to northern NSW for an intensive course on macadamias from paddock to plate.

‘We want them to learn more’

Ms Zielke said the best way to showcase a product and sell macadamias was to bring someone to an orchard to meet the farmer.

"Collectively those group of people, they reach 10 million people around the world," she said.

“We want them to learn more about macadamias so they can talk to consumers in more depth.”

The boot camp included a hot air balloon ride over a farm, a high tea and picnic lunch in an orchard, a factory tour, a trip to the iconic Macadamia Castle, and a chef-led tour of a local farmers' market.

Delegates also took part in a speed dating session with local macadamia farmers, and were given five minutes to get know each of the five farmers, with both sides enjoying the experience.

Health benefits 

Kelly Dong, from Havas Media Taiwan, said more people in Taiwan were concerned about food quality and associated health benefits. 

"People know that we have to eat more nuts for better health, but in Taiwan we don't really have the environment to grow this kind of product, so most of the products are imported from other countries," she said.

"The Taiwanese people know that Australia is a very clean and green environment, so I think it's a good point for them to know that the product is from Australia."

Source: ABC Rural

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