The federal government has unveiled a $50 million package aimed at boosting wine exports up to a record $3.5 billion in the next five years.
The Export and Regional Wine Support Package, announced by Deputy Prime Minister and Minister for Agriculture Barnaby Joyce and Assistant Minister for Agriculture, Senator Anne Ruston also aims to attract more international tourists to Australian wine regions.
Australia’s wine exports are forecast to exceed 800 million litres and $2.5 billion in 2017-18.
“This package aims to build on this, delivering up to 8 per cent per annum value growth across all export markets to 2021-22, including 15 to 17 per cent in China and 6 per cent in the US,” said Mr Joyce.
The package will help to attract up to 40,000 more international tourists to visit our world-renowned wine regions, and take the great Australian wine tour, by 2019-20, delivering an estimated $170 million to the economy.”
The new package includes four programs:
- A more than eight-fold increase in investment for marketing campaigns in the US and China
- Building the capability and capacity of grape and wine businesses to capture export and tourism opportunities, including a wine exports grants scheme for current and new exporters to China and the US
- State-based and competitive grants to develop exciting wine tourism experiences and attract international tourists, and
- Transforming cider businesses by building knowledge of potential export markets and developing improved understanding for accessing these markets
“The package is part of a suite of measures to reform the Wine Equalisation Tax rebate scheme, following extensive consultation with the wine industry,” Senator Ruston said.
“Our wine industry was already in a strong position, with tariff reductions from the China Australia Free Trade Agreement leading to China overtaking the US as the most valuable destination for Australian wine.”
Under the China-Australia Free Trade Agreement (ChAFTA), Australia’s wine exports to China have increased from $364 million in 2015 to $516 million in 2016.
“This investment is ensuring we will capitalise on this and drive further growth,” said Senator Ruston.
“I'm looking forward to the industry taking ownership of it and making it work not only for their benefit and our economy, but also for the regional communities in which many of them operate."
The package will be managed by the Australian Grape and Wine Authority (AGWA), working closely with industry.
For more information visit https://www.wineaustralia.com/whats-happening/export-and-regional-wine-support-package