GTPA launches new e-commerce solutions for SME exporters

GTPA launches new e-commerce solutions for SME exporters article image

Exporting online presents exciting opportunities for Australian and New Zealand businesses thinking of expanding to new markets and the value of online sales is expected to grow to $16.2 trillion.

For small businesses and particularly for companies located in regional areas this presents a unique opportunity to enter new global markets that might never have been possible in the past.

But while e-commerce and selling online can present numerous opportunities for Australian businesses, it also comes with certain risks.

To minimise those risks, the Global Trade Professionals Alliance (GTPA) has launched new e-commerce solutions, including a new Safe.Shop service for SME exporters.

GTPA, a not-for-profit, membership-based organisation that connects individuals and organisations to a trusted professional global network, has partnered with the global E-commerce Foundation to provide the new e-commerce services.

Lisa McAuley, CEO of the GTPA said: “E-commerce certainly presents easier access to new markets, however to be successful companies must prepare carefully to mitigate and manage the risks.

“Through GTPA’s alliance with the global Ecommerce Foundation GTPA can work with companies in Australia and New Zealand to grow online by access to a range of services designed to specifically facilitate and support SMEs to trade online globally,” Ms McAuley said.

This includes:

  • Access to a selection of internationally recognised online training workshops
  • Access to detailed e-commerce research reports 
  • Consulting 
  • Education and training programs 
  • Access to the Safe.Shop accreditation program 
  • Benchmarking – an e-commerce Benchmark allows online retailers to compare and improve their e-commerce activities
  • Access to E-commerce Wiki, an online guide for e-commerce managers with templates and process descriptions 
  • International certification as a Globally Trading Business

Driving the new e-commerce services, Ms Collins Rex, Director of the GTPA said: “We are particularly excited to also partner with the E-commerce Foundation to introduce Safe.Shop, a Global E-commerce Trust Mark to facilitate global digital trade.”

The partnership delivers the Safe.Shop certification in Australia and New Zealand.

Twenty countries together defined the Global E-commerce Code as a universal set of rules for online selling to consumers.

Ms Rex says there is a clear need for building global trust in e-commerce.

As revealed in the Global Cross-Border B2C Market in billions $, World Bank, Accenture Analysis report, 30% of all e-commerce will be cross border between 2020-2025.

Building trust is vital

“Safe.Shop will empower business to build trust with their international customers as they grow into new markets overseas,” Ms Rex says.

“Building trust internationally is vitally important to companies targeting new international clients. The 2015 E-commerce Foundation, Cross Border Barriers Study reported that a lack of trust was rated as the 4th largest barrier of cross border trade by merchants.

“And as reported by CIGI-Ipsos Global Survey on Internet Security and Trust in 2017, up to 49% of all consumers with internet access who are not shopping online report a lack of trust as the primary reason for choosing not to purchase online.

“Of those who do shop online, more than 50% lose trust when the webshop is based in another country.”

Ms Rex says the introduction of Safe.Shop in Australia and New Zealand will be a first step for assisting businesses seeking to grow into new markets and counter build trust across global borders.

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