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China gets a taste of Australian premium wine

China gets a taste of Australian premium wine article image

Chinese wine trade, consumers and media had a chance to sample a large selection of Australia’s finest wines at a travelling roadshow through China this month.  

Organised by Wine Australia, the Grand Tasting and Seminar Roadshow was the biggest showcase of Australian wine held in China.  

Invited guests were given a chance to experience the quality, diversity and regionality of Australian wines.  

The roadshow, at Shanghai, Shenyang and Nanning, featured more than 34 Australian exhibitors, showcasing more than 60 brands and over 300 wines.  

All the Australian wineries involved had at least one wine rated 90 points and above (out of 100) by high profile wine critics James Halliday and Jeremy Oliver.  

China is Australia’s fourth biggest export market for wine and the biggest for Australian bottled wine exports above A$7.50 per litre.  

Our wine exports are well-placed in China, second behind France. They achieve the highest average value among the top 10 importing countries.  

Wine Australia’s Regional Manager, China, Willa Yang said the roadshow would help provide Chinese wine trade, media and consumers with an opportunity to taste premium Australian wines, to increase the awareness of top Australian wines among China’s key opinion leaders.  

Wine lovers  

“This initiative is part of our focus on building the premium image of Australian wine and exciting key opinion leaders in China about the Australian wine offering, Ms Yang said.  

“The roadshow program has been developed to meet the different market interests and needs of the wine trade, media and consumers in each of the three cities.  

“The aim is to bring Australian premium wines to a wider group of wine lovers and consumers in China.”  

In Shenyang and Nanning, the program included an A+ Australian Wine School Level 1 course for local wine trade and media. A free-pour tasting gave guests an opportunity to taste a variety of high quality Australian wines.  

In Shanghai, Jeremy Oliver hosted an Australian wine masterclass, featuring flagship Australian wines.  

This was followed by a free-pour tasting open for China wine trade representatives, media and wine consumers.  News_China gets taste of premium wine3

Online opportunity  

The Shanghai Grand Tasting Event also featured an Australian seafood, cheese and wine pairing showcase, supported by Dairy Australia, the Australian Seafood CRC and Abalone Council Australia Ltd.  

Australian wine exhibitors were given an opportunity to partner with Yesmywine, China’s premier online wine retailer, as part of the first “Australian Wine Presale 90+”.  

And exhibitors also took part in a series of business functions during Australia Week in China, hosted by the Australian Government, including a gala lunch and an Australian consumer goods and wine dinner.  

Australian wineries involved in the roadshow were from 16 regions including Margaret River, Great Southern and Swan Valley in Western Australia; Barossa Valley, Clare Valley, Adelaide Hills, McLaren Vale, Langhorne Creek and Coonawarra in South Australia; Yarra Valley, King Valley, Heathcote, Grampians and Nagambie Lakes in Victoria; and Hunter Valley and Orange in NSW.  

Brands included:  

  • Accolade Wines
  • Angove Family Winemakers
  • Bird in Hand
  • Bleasdale Vineyards
  • Box Grove Vineyard
  • Brokenwood
  • Brown Brothers
  • Byrne Vineyards Pty Ltd
  • Capel Vale
  • Chapel Hill
  • Cheviot Bridge
  • Craneford Negociants
  • d'Arenberg
  • De Bortoli
  • Gatt Wines
  • Guangzhou Xun Teng Trade
  • Hamelin Bay
  • Howard Park
  • Kilikanoon Wines
  • Lion Group
  • Magic Dynasty
  • McWilliam’s Wines Group Ltd
  • Montara Wines
  • Peccavi Wines
  • Pernod Ricard Pacific
  • Riposte Wines by Tim Knappstein
  • Riversdale Fine Wines
  • Shaw & Smith
  • Shingleback
  • Soumah
  • Stella Bella
  • Taylors
  • Tyrrell's Vineyards
  • Wollemi Fine Wines

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Previous Comments Leave A Comment
MARIANNE
01 Feb 2017
Thank you for this article! I visited Yarra Valley when I lived in Australia and it was an amazing experience.

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