Australian wine has made a lasting impression on wine palates in North America with an impressive showing at the recent 36th Vancouver International Wine Festival (VIWF).
Australia was the theme country at Canada’s pre-eminent trade and consumer wine event.
An estimated 25,000 wine drinkers (encompassing media, wine trade and consumers) enjoyed Savour Australia, hosted by Wine Australia.
Guests sipped their way through Australian wine regions, discovering the “history, evolution and revolution” of our wines along the way.
And Australian wine was also a standout performer at ProWein in Germany last week with more than 400 wines on show at the Wine Australia stand from 39 dynamic producers.
ProWein attracted more than 52,000 international trade visitors to the Messe Hall in Düsseldorf during the three-day fair.
A total of 5,970 exhibitors from 50 nations were on show in the Fair’s nine exhibition halls.
Savour Australia in Canada was held in partnership with 55 Australian wineries, Tourism Australia, the South Australian Tourism Commission, Barossa Grape and Wine Association, McLaren Vale Grape Wine and Tourism Association, Australian Wine Research Institute, and Primary Industries and Regions South Australia.
Wine Australia CEO Andreas Clark said the event was a highly successful engagement with trade and consumers in the critical North American market.
Biggest ever stand
“It was exciting to see the enthusiasm for Australian wine by both trade and consumers right throughout the festival. Savour Australia has been one of the best in-market activities Wine Australia has been involved in.”
Wine Australia’s ProWein stand in Germany was its biggest ever and featured a diverse snapshot from across 28 of the nation’s 65 regions.
Tastings were complemented with food matching and the opportunity for some informal networking.
A special Happy Hour was introduced making the Wine Australia stand one of the most popular to visit.
Also, the Wine Australia stand was selected to host the annual ProWein Masterclass for prospective students, with three of the six wines from Australian producers.
Wine Australia’s exhibitors were made up of a combination of well-known brands such as Jacob’s Creek and McGuigan through to boutique wineries including Pizzini Wines, Battle of Bosworth, Helen and Joey Estate and Logan Wines.
Wine Australia will return to ProWein from 13-15 March 2016.
To see more of the Savour Australia experience visit: https://vimeo.com/121757143