Azoya, a leading turnkey e-commerce solutions and services provider, has expanded its business model to create greater opportunities for Australian retailers in Asia.
Azoya helps global retailers successfully enter the large, lucrative China market.
The company has partnered with more than 35 overseas retailers in 11 countries offering more than 10,000 brands. Its Australian portfolio includes Sigma Pharmaceuticals through the Amcal, Guardian, PharmaSave, Chemist King and Discount Drug Store brands.
Azoya’s new model now includes an integrated business intelligence system, a new loyalty-building membership program and an option for Australian retailers to expand to other Asian nations in addition to China.
This will help more Australian retailers and investors adapt to emerging retail trends and meet consumer demand for cross-border e-commerce across Asia’s booming markets.
Asia’s thriving e-commerce market is expected to reach US$1.8 trillion next year – about 60 percent of the global e-commerce market, reports eMarketer.
Safe, quality products
Azoya’s new business model will allow more Asian consumers to access safe, quality products from around the world through online shopping.
“Azoya’s latest development can be seen as the epitome of industry transformation,” says CEO Don Zhao. “We created one of China’s first cross-border e-commerce marketplaces (Haituncun.com) in 2013. We soon saw market limitations, which prompted us to help retailers establish their own official retail platform to enhance retail brand influence and consumer trust.
“Now we’re evolving to cater to broader Asian market demands and will continue to develop more sales channels for retailers. We believe this will be the future of cross-border e-commerce: evolving from a point-to-point, one-directional online trading approach, to a point-to-multi-point, two-directional business approach to meet global consumer demand.”
The company’s business model includes:
- AzoyaClub: A loyalty membership app that provides a wider range of select brands’ and retailers’ latest offerings, and creates a cross-border shopper community with social sharing features. It aims to identify and market to Azoya’s existing shoppers to boost engagement, cross-selling and lifetime value per customer.
- Asian market expansion: The new International Network Model gives overseas retailers options to expand to more Asian markets. Azoya recently helped a German online pharmacy expand to South Korea following a successful launch in China.
- Hong Kong and China bonded warehouses: Azoya developed near-shore warehousing solutions to improve customer experience with greater efficiency and faster delivery.
- Deeper data-driven expertise: Azoya continuously enhances its data analytics capabilities with a business intelligence system. The business intelligence system includes customer profiling and behaviour analysis, which helps retailers promote targeted, personalized content and products to boost sales and loyalty.
Mr Zhao says these expanded offerings will further connect global retailers with increasingly affluent shoppers in Asia.
Australian retailers can better capture the opportunities in these booming markets, he says.