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Australian wines promoted in Poland and Denmark

Australian wines promoted in Poland and Denmark  article image

Wine Australia recently unveiled a selection of distinctively Australian fine wines in Poland and Denmark, with tastings for trade and consumers in Warsaw and Copenhagen.

The tastings were an opportunity for Australian wineries to generate business leads and capitalise on the growing interest in Australian wine in central and northern Europe.

The events both featured a masterclass, hosted by Polish wine journalist Andrzej Daszkiewicz in Warsaw and Neil Hadley MW of Wakefield Wines in Copenhagen, and were followed by tasting sessions for more than 200 trade and consumers in each city.

The tastings offered guests a snapshot of Australia’s 65 diverse wine regions with more than 200 wines on pour from 50 wineries in Copenhagen and 34 wineries in Warsaw.

Australian signature varieties Cabernet Sauvignon, Chardonnay, Pinot Noir, Riesling and Shiraz were given centre stage at dedicated free-pour focus tables that proved popular with trade guests.

In Warsaw, Pernod Ricard Winemakers Global Wine Ambassador Nick James-Martin presented a table of Jacob’s Creek wines, including several new releases from his portfolio.

Important market

“Poland is an important market for Jacob’s Creek and we will continue to support it with visits from Australia plus in-market activities,” Mr James-Martin said.

Participants at the Copenhagen event included those already in the Danish market, such as Hardys, Wynns and Jansz Tasmania, as well as several brands seeking distribution in Denmark, including Fraser Gallop Estate and Punt Road. These new-to-market wineries reported strong business opportunities and enthusiasm among attendees.

For Chalk Hill Wines’ Tim Smith the event was so promising because it brought together some really high-calibre wine buyers.

“It is early days yet, but dealing directly with these decision makers demonstrated the value for us in participating,” he said.  

Wine Australia Regional Director Laura Jewell MW said there was keen interest in Australian wines, demonstrating strong business potential in Poland and Demark.

“It was fantastic to be a part of such an energetic engagement with the Polish and Danish markets,” she said.

“Both events were buzzing throughout the day, filled with enthusiastic tasters looking to rediscover Australia and passionate producers proud to show them through their wines. 

“Thank you to our world-class wineries for supporting these very important markets with us.”

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