Australian has earned a reputation for its high quality wines worldwide, which continue to be in high demand.
At this year’s Vinexpo in Hong Kong, in recognition of its international success, Australia was named as the Country of Honour.
Vinexpo is the only major wine and spirits trade exhibition in the Asia-Pacific region and is one of the most influential global trade shows.
“There were over 150 Australian exhibitors representing 225 wine brands with rare exposure to over 15,000 importers, buyers and sommeliers from across the world,” said Assistant Minister for Agriculture Anne Ruston.
“It was an invaluable opportunity to further enhance the reputation of Australian wines with key trading partners.”
Ms Ruston said the federal government is undertaking a bold drive to grow Australia’s exports of high-quality agricultural products – including wine – to Asia-Pacific consumers and beyond.
The government supported Australia’s presence at Vinexpo through its $50 million Export and Regional Wine Support Package, as part of a three-year plan to increase the value of wine exports up to a record $3.5 billion.
Ms Ruston said the support package benefits rural and regional Australia, and more than 170,000 people employed in the Australian wine sector.
“We aren’t going to get rich selling to ourselves – the more people purchasing Australian wine, the better.
“I believe our wine trading relationships will continue to go from strength to strength – to the mutual benefit of farmers, producers and consumers around the Asia-Pacific.
“The wine industry has contributed to the creation of one million jobs in five years under the Coalition.”
Globally, Australian wine exports are at their highest in a decade.
Exports to China, including Hong Kong and Macau, increased by 51 per cent over the year last March to $1.04 billion in March 2018.
Ms Ruston said Australia’s agricultural trading relationship with Hong Kong would further develop as each government concludes the Australia-Hong Kong Free Trade Agreement, which is designed to complement the Australia-China Free Trade Agreement.