A group of export-ready vegetable growers will be flying the flag for the Australian industry at Asia Fruit Logistica which opens in Hong Kong this week.
To be held from September 7-9, Asia Fruit Logistica is Asia’s leading trade show for the international fresh fruit and vegetable business.
The delegation will be united with leading growers from the wider horticulture industry under the Australia Fresh pavilion, coordinated by Horticulture Innovation Australia. This pavilion will showcase high quality Australian-grown fruit, vegetable and nut produce that is in increasing demand in the region.
“This year’s delegation of Australian horticulture growers will be the largest in the history of Asia Fruit Logistica,” said AUSVEG National Manager – Export Development Michael Coote.
“Vegetable exports to Hong Kong have increased to over AUD$13 million in 2015-16, up from AUD$8 million in the previous financial year,” he said.
“We are confident that participants will be able to build on this and continue strengthening business relationships in Hong Kong and other Asian markets.”
Mr Coote said the Australia Fresh pavilion will be one of the highlights at the trade show.
The pavilion will showcase a wide variety of fresh Australian produce including broccoli, cauliflower, carrots, onions, potatoes and pumpkins from leading growers around the country.
“The Australian vegetable component of the pavilion will also feature cooking demonstrations from Australian chef Tim Hollands,” said Mr Coote.
Hollands will be preparing dishes that demonstrate the high quality and great taste of Australian vegetables to foreign buyers.
AUSVEG is the leading horticultural body representing more than 9,000 Australian vegetable and potato growers, and is committed to its activities in the field of export development and opening new markets for Australian growers.
In addition to the trade show, participants will also visit a range of local retailers, importers and wholesalers to gain a deeper understanding of the Hong Kong market.
“Previous trade shows in the region have resulted in strong interest for Australian vegetables from buyers in Asia and the Middle East who look for quality and safety in fresh produce,” said Mr Coote.
“It is important for the Australian vegetable industry to continue to network with the region’s biggest buyers to establish itself as a leading food exporter and to enhance its reputation as a producer and exporter of premium quality vegetables.”