Australian supplements business expands its global footprint

Australian supplements business expands its global footprint  article image

In a major coup, Australian health and fitness company EHPlabs has brokered a deal with one of America’s biggest and most trusted names in fitness supplements, The Vitamin Shoppe.

Beginning this month, The Vitamin Shoppe will stock EHPlabs products in more than 700 of its stores across the US.

Launched in 1977, The Vitamin Shoppe is known globally for its healthy living solutions.

Despite a challenging year with the COVID-19 pandemic, EHPlabs sales continue to grow at pace. It’s range of products caught the attention of the American retailer earlier this year.

The Vitamin Shoppe approached the Sydney-headquartered company to discuss a commercial partnership that will see its most popular branded products rolled out into its stores over the next six months.

The addition of The Vitamin Shoppe to the roster of EHPlab’s international stockists is a significant next step for the Australian business. Less than eight years ago EHPlabs was trading from a small supplements store at Randwick in Sydney’s eastern suburbs.

Founder and CEO Izhar Basha has since grown the business into an internationally recognised brand.

The company now boasts more than 3,000 stockists globally and a direct consumer network in more than 146 countries via its online e-commerce platform.

Significant business expansion

“The Vitamin Shoppe is a globally recognised and respected name in health, wellness, and fitness, which are core values for EHPlabs and the driver for all of our products,” said Mr Basha.

“This marks a significant expansion of the EHPlabs business into the USA, which has long been a goal for the company.”

Sharon Leite, CEO of The Vitamin Shoppe says the company is excited to introduce EHPlabs and its innovative formulas to its US customers.

“EHPlabs is one of the most vibrant global players in its category, with an ardent fan base and a compelling social-media fuelled brand presence. We look forward to growing this business together, with our mutual commitment to the highest standards of quality and expertise in sports nutrition.”

The Vitamin Shoppe launch comes hot on the heels of EHPlabs’ announcement that it will introduce Braille labelling into its product range – an industry first.

This week EHPlabs will introduce the world-first Braille packaging for the company’s re-invented OxyWhey Lean Wellness Protein.

The range will be made available to all EHPlabs stockists globally and via their e-commerce site by the end of the year.

For further information visit


Leave A Comment

Spinning icon Saving your comment, please wait...
Spinning icon Saving your comment, please wait...