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Australian sports medicine sets its sights on Asia

Australian sports medicine sets its sights on Asia article image

Sports medicine is the latest Aussie export to hit China. 

Sports Medicine Australia (SMA) and the Australian Physiotherapy Association (APA) have secured a $30,000 grant to raise the profile of Australian sports medicine in Asia. 

The federal government’s Asian Business Engagement Plan program grant will support the organisations to launch a pilot project to scope opportunities for the export of sports medicine expertise and training to China. 

With a focus on strengthening links with key stakeholders in China, SMA and APA will develop a promotional strategy to raise the profile of Australian sports medicine and sports physiotherapy in China. 

The two bodies will identify opportunities for the export of Australian expertise in these fields. They will also educate Australian practitioners on sports medicine and physiotherapy opportunities in the target market. 

Sports Medicine Australia CEO Nello Marino said the project presented a huge opportunity for the Australian sports medicine field to break into the highly sought after Asian market. 

Leader in the region 

“With our sports medicine practitioners widely acknowledged as having been trained at the highest level, this is a chance for us to showcase our expertise at an international level,” Mr Marino said. 

“This grant will allow organisations such as SMA and the APA to engage sports medicine educators, clinicians and administrators in the export of Australian sports medicine to Asia, with the aim of becoming a leader in the region.” 

“A key outcome of the project is to raise the profile of Australian business capability in sports medicine and sports physiotherapy which to date has not been pursued strategically, Australian Physiotherapy Association CEO Cris Massis said. 

“The project aims to ensure that the profile of Australian sports medicine and sports physiotherapy is given a higher profile in China in addition to thorough education for Australian practitioners considering extending their opportunities in this region.

“Both the APA and SMA will collaborate on all aspects of the project, each will bring their own specific expertise from their particular discipline,” Mr Massis added.

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