Natural baby brand Aromababy has won the prestigious HKABA Victoria Business Award for Excellence in Bilateral Trade to China and Hong Kong.
Aromababy founder and director Catherine Cervasio was recognized for the strong exporting relationships she has maintained in Asian markets.
Ms Cervasio has been exporting to Hong Kong for the past 15 years and to China for the past five years.
The Australian-owned company, which specializes in all-natural baby skincare products, has experienced steady growth both internationally and locally since its launch more than two decades ago.
Aromababy supports local charities within Australia and Asia. It also supports mothers through educational and parenting workshops.
Its products are provided to select hospitals in Hong Kong.
Ms Cervasio runs yearly workshops to help educate parents on the benefits of baby massage, natural ingredients and other wellness topics.
Her client list includes Princess Mary, actor John Travolta and celebrity chefs Jamie Oliver and Curtis Stone.
“Having celebrity clientele is fantastic to help spread information around the benefit of natural baby care and products for pregnancy,” Ms Cervasio said. “However supporting babies with sensitive skin and eczema is really what it’s all about.”
As in Australia, many babies in China have sensitive skin. Aromababy is not just a natural alternative.
“Our ingredients are specific to helping to solve the skin concerns of new parents,” Ms Cervasio explains. With as many as one in three babies experiencing some form of skin irritation in their first 6 months, offering simple formulations with a history of safety and efficacy is crucial.”
Ms Cervasio says this latest award will help cement the company’s reputation as a results-driven, destination baby beauty brand, which has strong appeal in China.
Having left school at 15, Ms Cervasio’s determination, strength and resilience has served her well.
“There have been many times I thought to myself, this is just too hard,” she admits.
Raising two sons alone for the past decade meant growing the business had to take a back seat.
Dream big and believe
“To have my eldest son with me when I won this latest award was so special,” she says. “It’s what makes it all worthwhile. I hope to inspire not only my own children but others – especially women in business, to dream big and believe in themselves.”
Bottled in sleek, white packaging with silver detailing and clean-line labelling, the Australian-produced brand resembles a luxury cosmetic more than a baby product – part of the styling that has led to a strong family following around the world.
Aromababy is one of the only Australian skincare brands registered to sell offline in China, adding further to Asian buyer appeal.