Aussie skincare manufacturer’s amazing export success in China

Aussie skincare manufacturer’s amazing export success in China article image

Australian family-owned skincare manufacturer G&M Cosmetics continues to conquer the $30 billion Chinese beauty/skincare market.

The Sydney-based company, established 21 years ago, now supplies more than 5000 locations in China and is expanding into Asia.

G&M Australian Cosmetics supplies a wide range of Australian retailers and supermarkets including Big W, Coles, Target and IGA, and pharmacies such as Good Price, Pharmacy OnLine & Pharmacy4Less.

The 100% Australian made and owned the company started from humble beginnings, selling stock from the founder’s home garage. Since inception the company has sold over 60 million units.

Founder and managing director Mr Zvonko Jordanov and his team now oversee a large factory complex which houses 14 productions lines and over 50 local employees. The factory can produce up to 100,000 units per day, with an in-house chemist focusing on new product development.

G&M Cosmetics has received several awards in recent years including:

  • 25th Australia’s fastest growing company in 2015 Smart Company Awards.
  • Winner of Hong Kong Australia Business Awards 2016
  • Winner of International Manufacturing Award with Export Council of Australia 2016

A boom in exports has seen sales soar this year by more than 150% over the previous year.

E-commerce sales

G&M supplies many of China’s biggest retailers and supermarkets including Walmart China, Carrefour Supermarket, Vanguard Supermarket, Lotus Supermarket, Grandbuy, and Nepstar Drug Store Pharmacy.

The company also operates its own Tmall flagship online store in China and sells via JD.COM and VIP.COM.

For the past two years G&M Cosmetics has been the most searched Australian brand online in China.

“It is this mix of offline and online models that has been one of our key success in the China market,” says Mr Jordanov.

“Our China sales have been growing more and more in the last few years. Our China market now makes up to 45% of our overall sales.”

New markets

G&M sales into Hong Kong have increased by 65% in the past 3 years.

It now supplies major retailers such as Wishh Cosmetics, SaSa International, Bonjour and Mannings Pharmacy. 

Mr Jordanov said demand from Asia – in particular Taiwan, Vietnam, Korea and Thailand – is also growing steadily.

The foundation to recent export success in China is the Australian Creams brand, made from iconic Australian active ingredients such as Kakadu Plum, Goats Milk, Manuka Honey, Lanolin Oil, Macadamia Oil, Avocado Oil and Emu Oil.

“We are always looking to innovate our products and brand offering and tailor make them to suit the needs of our customers both locally and overseas,” said Mr Jordanov.

“We have made sure we are now ISO 9001 quality approved and are now in the process of gaining Organic Certification.”

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