Aussie fitness company shows great vision with world-first Braille labelling

Aussie fitness company shows great vision with world-first Braille labelling article image

Australian company EHPlabs, an exporter of health supplements, is launching a world-first Braille label on its products.

From November 26, the packaging for the company’s re-invented OxyWhey Lean Wellness Protein will feature the new label, detailing full product information and branding.

EHPlabs supplies more than 1,000 outlets across Australia and New Zealand and exports its products to 1,500 stores in the US, 600 stores in Canada and hundreds of stores across the Middle East, UK and Europe.

The new labelling concept was borne from an early morning experience of EHPlabs founder, Izhar Basha. Basha leads by example and takes his company’s supplements every day.

However, one morning he was unable to find his glasses and could not distinguish between the packaging.2020 OXYWHEY SIDES 2500x2500 CHOC 2-1

Then realising how difficult it must be for someone who is more visibly impaired, he put the wheels in motion to create the industry’s first Braille labels.

“Research shows that over 131,000 Australians have partial or complete blindness and globally more than 36 million people are blind,” he says.

Supporting vision-impaired children in developing countries

EHPlabs has been founded on helping people on their health and fitness journeys, and Braille labelling means that rather than rely on the assistance of others, people are empowered to make their own choice and know they are getting the product they want.”

The OxyWhey Lean Wellness Protein Braille packaging will be made available to all 3,000 EHPlabs stockists globally and via the brand’s e-commerce site by the end of the year.

Also, part proceeds from the sale of the product will be donated to charities working to restore sight for under privileged children in developing countries globally.

Coinciding with the launch of the new labelling is the introduction of three new OxyWhey Lean Wellness Protein flavours – vanilla ice cream, peanut butter puffs, and delicious chocolate.

A staple product in the EHPlabs international retail offering, OxyWhey Lean Wellness Protein is a high-quality protein powder that provides alkalizing vitamins and minerals, lactose eliminating enzymes for digestion, and gut health probiotics to optimize health, well-being and immunity.

Ensuring their products are as high-grade as they claim, OxyWhey, along with all other EHPlabs products, has been independently third party tested by US based nutraceuticals and sports nutrition testing company Dyad Laboratory. 

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