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Adelaide to host Australia’s premier tourism trade event

Adelaide to host Australia’s premier tourism trade event article image

Adelaide will host more than 2500 delegates from more than 30 countries when it hosts Australia’s largest tourism conference next year.

The Australian Tourism Exchange conference (ATE) will be held at the redeveloped Adelaide Convention Centre from April 15-19.

The event is expected to inject an estimated $10 million into the South Australian economy.

The annual event has been run since 1979 and was last held in Adelaide in 2010.

International tourism is worth about $1.1 billion a year to the South Australian economy.

“Collectively, the 700 international travel wholesalers and retailers who attend ATE bring close to three million visitors to our country each year with an estimated pre-booked spend between $5.5 and $8.5 billion as well as their on-ground spend in Australia,” the Minister for Trade, Investment and Tourism, Steven Ciobo said.

“More than 550 Australian tourism businesses will have the chance to showcase their products and services directly to the agents who sell Australian holidays internationally during the more than 50,000 business appointments held at ATE.”

South Australia boasts world-famous wine regions and a vibrant dining scene – and food and wine will be a key focus of ATE in 2018.

Outstanding wines and culinary delicacies

South Australian Tourism Minister Leon Bignell said delegates would be invited to visit nearby premium food and wine regions such as Barossa Valley, Adelaide Hills, Kangaroo Island and Eyre Peninsula.

“We will be serving up our outstanding wines and culinary delicacies as well as getting these important visitors out to the wonderful regions where it all comes from,” Mr Bignell said.

The Adelaide Convention Centre opened in 1987 as the first purpose built convention centre in Australia. It is undergoing a $400 million expansion, due for completion in August.

Tourism Australia is working with, the South Australian Tourism Commission (SATC) to deliver next year’s conference. 

This year’s conference, held in Sydney, attracted delegates from 548 international travel companies representing more than 30 countries along with 555 Australian tourism businesses.

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